I conduct in-person or virtual workshops to refine brand differentiators, benefits, and persona and help bring internal alignment within executive teams.

Through research and interviews I help my clients distill their core vision and mission for the brand and define the core audience(s), position within the market and key differentiators.

I provide a clear system for articulating the brand's unique differentiators, tying them to a human insight within our core audience. This involves identifying the required written or visual content that effectively communicates these differentiators and resonates with our audience.

Launch concepts and messaging, campaign planning, SEO keywords, and digital media recommendations for successful launches.

I have a systematic yet creative approach to developing and vetting names for brands, sub-brands, or products.

A former Director of User Experience, I develop detailed strategic approaches, user flows and content recommendations for product experience of digital platforms.

In addition to my corporate clients I work with agencies to develop and solidify internal processes to create more efficiency and better work. This can be on a project or ongoing basis.

I also work with brands to further define their product offering or business strategy.